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This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

Unifying magic from Leo Burnett Madrid

By Angela Natividad

November 15, 2016

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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