Ammirati Has Campaign on Track

Agency’s Chicago Office Launches Fall Price Promotion for Amtrak
CHICAGO–Ammirati Puris Lintas’ office here has broken its first TV work for Amtrak Intercity with spots backing the Auto Train to New York and a fall price promotion.
Amtrak’s “Explore America” price promotion will receive TV and print support from APL. To back the promotion, Amtrak will sponsor “Explore America,” a movie series beginning Sept. 9 on the American Movie Classics cable network. The series will feature films that focus on trains and different parts of the country, such as Strangers on a Train and Butch Cassidy and the Sundance Kid.