America's 'Most Iconic Barber Shop' Nearly Disappeared Last Year. Now, It's Getting Some Help From Harry's

Free razors and marketing for New York's legendary Astor Hair

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For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities.

But legendary status means little when your walk-in business—which is to say, all of your business—disappears during a pandemic. Astor was on the ropes for much of last year, until a group of private investors led by financier and former J.P.

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