America’s ‘Most Iconic Barber Shop’ Nearly Disappeared Last Year. Now, It’s Getting Some Help From Harry’s

Free razors and marketing for New York's legendary Astor Hair

With virtually no sidewalk presence, Astor Hair is reached via a steep run of steps. An incentive to get customers inside, therefore, was essential. Bill Tompkins/Getty Images

For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.