Americans Think Highly Of U.S.-Made Products

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Americans habitually tell pollsters they prefer to buy goods made in this country. Is this a matter of patriotism, or do they feel the U.S.-made goods are superior? An international Associated Press/Ipsos-Public Affairs survey suggests both factors are at work. Among the U.S. respondents, 76 percent “strongly agreed” they’d “rather buy an American product— assuming the quality and price were the same”; 17 percent “moderately agreed.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in