Americans Remain a People Who Join

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As far back as Tocqueville, observers of life in this country have noted Americans’ proclivity for joining “voluntary associations.” Despite talk in recent years of people “bowling alone,” Americans continue to be joiners. A report released last month by AARP gives an indication of the kinds of organizations that appeal to men and women age 29-plus.

Religious organizations have far and away the broadest constituency, with 61 percent of women and 51 percent of men saying they belong to these.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in