Digital Features

Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That

Covid-19 has already been a catalyst for U.S. adoption of the technology

hand holding a smartphone making a payment
Covid-19 will likely spark an acceleration in American consumers' embrace of contactless credit cards.Photo Illustration: Trent Joaquin; Source: Unsplash
By Diana Pearl

May 29, 2020

In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet