American Pharoah Reps Are in Talks to Put the Triple Crown Winner on a Wheaties Box

It would make plenty of horse sense

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Since American Pharoah won horse racing's first Triple Crown in 37 years on Saturday evening, branded merchandise sales have predictably been through the roof, and seemingly everyone wants a piece of history.

But that may just be the first leg in another winning race for the 3-year-old thoroughbred. A source close to the situation told Adweek today the horse's marketing team is in talks with General Mills to put American Pharoah on a Wheaties box.

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