American Greetings Takes on Infertility In Its Latest Card Campaign for Millennials

When a gesture fills in the blanks

American Greetings has, at its best, been in the business of expressing our emotions in ways more eloquent than we can.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.