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Small Business Saturday is Nov. 25, the annual shopping holiday that encourages consumers to “shop small.”
According to the American Express Shop Small Impact Study, 55% of small business owners “anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year,” and 45% of Gen Z and millennial “shoppers said they would shop more at small businesses if they had technology, such as augmented reality.”
To encourage shoppers to support small businesses, American Express’s Door to Shop Small campaign is highlighting 10 small businesses in an augmented-reality mall.
Built by Momentum Worldwide, Amex’s Door to Shop Small AR experience allows people to virtually step inside 10 businesses—Cadence, Courant, Terminal B, Gray Malin, Paper Shoot Camera, Little Words Project, Made In, SknMuse, Silked and Cut + Clarity—to browse their products.
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