American Airlines Campaign Aims to Fill Seats

DALLAS/FT WORTH, TX–American Airlines bows its “American’s Getting Back To Business” campaign Friday with full page ads running in more than 20 major metro newspapers, including the Wall Street Journal and USA Today, the company said.

The airline will offer 25-50 percent discounts on unrestricted coach fares and will lift its Saturday night stay requirement for travel through Dec. 31. American also throws in double AAdvantage miles for frequent flyer club members through Nov. 15, reduced mile requirements for travel award redemptions, the return of Internet fare specials and extended elite status through February 2003 for executive platinum and gold AAdvantage members.