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CANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Ads decided it was going to need a bigger boat.
While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose a half-acre spot abutting the Port of Cannes to show clients and customers what the $30 billion business can do for them.
The
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