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A few months after Amazon brought Alexa to a clock, microwave and plug, it is using its 2019 Super Bowl spot to show America some of the devices that didn’t make the cut.
The 90-second ad will air during the second half of the game. Lucky Generals and Amazon’s internal creative team were responsible for the ad.
The teaser introduced the Amazon Beta Testing Program, in which a few lucky celebrities got to test new Alexa technologies.