Amazon Learned a Hard Lesson About Underestimating Employees

It's time brands acknowledge their employees as a critical marketing channel

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Amazon has been busy. Between transitioning to a new CEO and engaging in a corporate space race, the business giant also found time to reflect on its corporate values and what it stands for in the world.

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