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Allstate is phasing out its Esurance brand in 2020 as part of a “transformative growth plan” in an effort to simplify and consolidate its offerings.
“Customers will benefit from additional service options, greater connectivity and higher-value products but the plan requires us to embrace change,” said Allstate chair, president and CEO Tom Wilson in a statement.
Encompass and Answer Financial, two other Allstate-owned brands, will also be combined under a single business model.
Wilson said the shift “reaffirms our commitment to Allstate agents with increased advertising.
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