Allied Domecq Pools Brands at Publicis

CHICAGO Allied Domecq has consolidated its above- and below-the-line marketing accounts for all spirits brands, other than those in the champagne and wine categories, with roster shop Publicis Worldwide, the agency said.

The move had been expected following the London-based client’s split last week with Cordiant Communications Group. CCG revenue from the account is estimated at $30 million.

Publicis, a unit of Paris-based Publicis Groupe, was already an Allied Domecq roster shop and on some brands had split assignments with various CCG shops.

Brands now consolidated at Publicis include Kahlua, Beefeater, Ballantines, Stolichnoya and Canadian Club. CCG’s above-the-line work was at Bates, while 141 Worldwide handled below-the-line work.

Publicis won several Allied Domecq accounts late last year in a pitch the agency said was led by Rick Bendel, COO of Publicis Worldwide, and John Farrell, CEO of Publicis Groupe’s SAMS below-the-line network.