NEW YORK The future of video advertising is not tied to spots running on specific sites, but on broad online content distribution across the entire Internet, Brightcove CEO Jeremy Allaire said at a conference here today.
The online video market is still immature, with uncertainties about formats, targeting and measurement, he told the audience at the Future of Advertising conference. The dilemma for both producers and advertisers is how to deal with fragmentation of audiences.
Allaire’s
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