All Sport Taps Shop

Bouchez Kent + Co. has picked up creative duties for Monarch’s All Sport, a former Pepsi Co sports-drink brand that competes with Coca-Cola’s Powerade and Quaker Oats’ Gatorade.

The New York-based startup won the estimated $10 million-plus account following a review that included undisclosed contenders.

Bouchez Kent handles Monarch’s six other soft drink brands, including Dad’s Root Beer, Bubble Up, Moxie and Rush.

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