All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

A bold, risky response to outbreaks

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Today's announcement that Chipotle will temporarily close its entire system on Feb. 8 for a few hours of food safety training was only the latest development for a chain that's made headlines with a string of health incidents.

Just before Christmas, the Centers for Disease Control and Prevention notified the fast-casual chain that it was under investigation for five E. coli incidents in North Dakota, Oklahoma and Kansas. Chipotle's woes started last August, when 100 California customers fell ill from norovirus and another 64 were sickened by salmonella in Minnesota.

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