All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

A bold, risky response to outbreaks

Today's announcement that Chipotle will temporarily close its entire system on Feb. 8 for a few hours of food safety training was only the latest development for a chain that's made headlines with a string of health incidents.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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