Alitalia's Brand-New Look Seems a Lot Like Its Old Look—And Here's Why

A reason for every decision in the update

Last week, Alitalia took the wraps off the first major redesign of its airplanes' look in 46 years—one that CEO Silvano Sassano said in a statement represents "a new journey," one that "will allow us to bring a timeless and uniquely Alitalia style to everything we do the world over."

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