AirTouch Puts Media Buying Account In Play

AirTouch Cellular has started a review to find a single shop to handle its $100 million-plus consolidated media buying account, the client confirmed last week.
San Francisco-based AirTouch is inviting shops on and off its agency roster. The account involves spot broadcast and local print, which is currently split among four shops.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in