Cristina Merrill

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Seagram Kicks Off Media Review

Brand Marketing

$30 Mil. ‘Mini-Consolidation’ Could Pave Way For Larger Contest NEW YORK–Seagram Americas has kicked off an informal review to consolidate media buying for at least four of its major liquor [...]

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IPG’s Marriage Of Media Equals

Brand Marketing

New Unit To Span 35 Countries; APL, Lowe May Move Buying NEW YORK–In creating its media giant, the Interpublic Group of Cos. has also opened its doors to the world’s [...]

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Horizon Wins Cadwell Media Job

Brand Marketing

Horizon Media here has continued its recent growth spurt, landing some $20 million in media buying and planning duties for Cadwell Davis Partners. Previously owned by Saatchi & Saatchi, Cadwell [...]

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Carat Jostling For Winn-Dixie Media Buying

Brand Marketing

At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Carat ICG in Los Angeles and Creative Media and Zenith, both in New [...]

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Cook Shopping Winn-Dixie’s Media Chores

Brand Marketing

At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Creative Media and Zenith, both in New York, and Carat ICG in Los [...]

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Winn-Dixie Shops Media Buying

Brand Marketing

N.Y., L.A. Specialists Have Met With Store’s William Cook Agency NEW YORK–Winn-Dixie Stores is considering unbundling its $60 million media buying account, according to sources. The Jacksonville, Fla.-based supermarket chain [...]

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Andrews Joins TBS Media

Brand Marketing

In the wake of two significant account losses, TBS Media Management has hired Jeff Andrews from Grybauskas Beatrice to head its new business efforts. Andrews joins TBS as senior vice [...]

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CIA Looks to Enter U.S. Via VSM

Brand Marketing

Acquisition Could Start Battle For Media Player With WPP’s Sorrell NEW YORK–CIA Group, Europe’s second-largest media specialist, is in talks to acquire VSM Media, sources said. The deal, which one [...]

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Media Agencies: Allstate Was A ‘waste Of Time’

Brand Marketing

Deloitte & Touche last week informed agencies that Allstate Corp. will not place its TV media buying business in review “at this time.” Deloitte’s initial letter [Adweek, June 15] said [...]

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Carat To Introduce Fortuna Optimizer For Spot Buys

Brand Marketing

With Office Consolidation, the Plan Is to Double Shop’s Capacity NEW YORK–Recently arrived Carat North America chief executive David Verklin is reorganizing the agency’s broadcast spot buying department and adding [...]