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Deloitte & Touche last week informed agencies that Allstate Corp. will not place its TV media buying business in review “at this time.”
Deloitte’s initial letter [Adweek, June 15] said Allstate “is considering decoupling its existing television media research and optimization service from its advertising agency and possibly outsourcing it to another.” At the time, incumbent Leo Burnett was not aware of the request for information, sources said.
Allstate in July stated it did not intend to shop the $35 million business.
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