Andrews Joins TBS Media

In the wake of two significant account losses, TBS Media Management has hired Jeff Andrews from Grybauskas Beatrice to head its new business efforts. Andrews joins TBS as senior vice president of marketing; he was senior vice president and director of business development at his former agency.
He replaces Morris Eliassof, who left for a similar position at Creative Media in New York.
TBS lost the $60 million CVS account to Bates two weeks ago. A month or two before that, Deutsch brought its Mitsubishi Motor Sales of America media account in-house from TBS in Los Angeles.
TBS president and chief executive officer Frank Muratore said that while the CVS loss was a blow, his agency will still count those billings through the end of the year. If the business is not replaced, however, Muratore might have to lay off as many as 15 of his 105 staffers in New York.
Muratore said he was hopeful that Andrews would help re-energize TBS, which is focusing its attention on the telecommunications and finance categories. The shop, that bills more than $300 million, is hoping to remake itself as a partner which can be called upon for “media management and marketing” expertise, as opposed to media buying only. “We’re not bottom feeders anymore,” Muratore said, referring to the time when media shops were considered merely a cheap answer to media buying.
Muratore hopes Andrews’ varied experiences prior to Grybauskas in both media and account management at Grey Advertising and Backer Spielvogel Bates will give the agency a more holistic media perspective.