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Acquisition Could Start Battle For Media Player With WPP’s Sorrell
NEW YORK–CIA Group, Europe’s second-largest media specialist, is in talks to acquire VSM Media, sources said. The deal, which one analyst estimated would not exceed $5 million, would give the London company its first entry into the U.S. market and expand its global network.
An announcement is expected in September, following CIA’s semi-annual financial report.
“It wouldn’t surprise me,” said Lorna Tilbian, a media analyst with London-based Panmure Gordon & Co.
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