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At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores:
Creative Media and Zenith, both in New York, and Carat ICG in Los Angeles, sources said.
The Jacksonville, Fla.-based grocery chain, with 1,150 stores in 14 states, has been quietly conducting a search with the help of longtime shop The William Cook Agency. The intent is to unbundle its media chores, mostly spot buying, to a media buying agency.
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