Is the Airbus A380 This Generation’s Concorde?

The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that the ginormous plane has fallen far short of expectations. Seven years after the A380’s debut, the number of U.S. carriers to take delivery of the 525-passenger aircraft stands at exactly zero.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.