Airbnb Designed Its Own 'Playful' Font to Unify Its Look Across All Platforms

Creating a font for UX design is more important than ever before

Airbnb has a new custom typeface, Cereal. The company needed a font that would not only make its visual identity more cohesive across all of its various platforms and scale easily (read: be legible on low-res phones as well as massive billboards) but could also function as a global typeface. Enter: Cereal.