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Airbnb has a new custom typeface, Cereal. The company needed a font that would not only make its visual identity more cohesive across all of its various platforms and scale easily (read: be legible on low-res phones as well as massive billboards) but could also function as a global typeface. Enter: Cereal.
“Our work is extremely typographic, and people experience our brand across various mediums including the platform, Airbnbmag, and metro stop advertisements,” explained Derek Chan, creative lead for marketing at Airbnb in