Aiming for a Comeback, Hpnotiq Wants You to Party Like It's 2001

Once a club staple, the spirit now looks to nostalgia

In 2001, the distinctly blue liqueur Hpnotiq burst onto the scene and became a staple of hip-hop and nightlife. Mentioned in at least 163 songs' lyrics during its heyday, Hpnotiq clearly did something right at launch.

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