Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
OSHKOSH, WIS. – OshKosh B’Gosh may be famous for its infant’s and children’s wear, but the company may be giving its workwear a little more attention these days.
Sources say that the company has talked to a few agencies about handling an undisclosed assignment for its workwear clothes. Those contacted are believed to include Chicago-based David Cravit & Associates (formerly Saffer Cravit Advertising), possibly Laughlin/Constable (which handles OshKosh business), and an undisclosed Minneapolis shop
Insiders said last week that David Cravit & Associates had been the front-runner for the assignment, but OshKosh vp/marketing Michael Donabauer said a formal decision wouldn’t come down for another week or so.
Although details on the assignment weren’t made available, workwear has seen little marketing activity in the past as the company has concentrated its efforts on the kids clothes category.
Laughlin/Constable continues to handle the more lucrative mainline kids business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in