Agency Execs' Favorite SXSW Hot Spots

Festival vets make their picks

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Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of competition for places to meet, be they bar stools, dining tables or a random patch of grass near Lady Bird Lake. Adweek asked a few SXSW veterans, including one local ringer, what are their favorite locales.

David Berkowitz, 360i’s vp of emerging media, based in New York: 

Lamberts Downtown Barbecue: It’s a misnomer because this isn’t real barbecue, but it is great nouveau Texan cuisine, and the one spot I always return to every year.



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