Agency 212 Presents Spring Fashions

NEW YORK Agency 212 will launch a spring campaign for Ellen Tracy, its first for the brand since the shop was formed by Bill Tucker and Don Ziccardi.

Model Jessica Miller is photographed by Glen Luchford for the print advertising, which will break in March and run through April with four-page inserts in Vogue and W, two-page spreads in InStyle and single pages in Vanity Fair, Town & Country, The New Yorker, WWD and New York magazine’s fashion issue.

“Luchford’s masterful lighting complements Jessica’s modern style and conveys the feminine spirit of the spring 2005 collection,” said Tracy Brennan Conte, ecd at the New York agency.

Spending on the campaign was undisclosed, but the client spent about $5 million on ads last year, according to Nielsen Monitor-Plus.

Ellen Tracy was a client of Ziccardi Partners Frierson Mee, which closed shortly before Agency 212 opened this month.