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The 3 Percent Conference has a new plan for promoting gender equality at America's advertising agencies: It's introducing a certification program. The advocacy group announced the initiative at its New York conference today, equipped with data from a study that details what 328 women working in agencies really want.
The seal of approval—introduced by twtw Companies president Erin Carpenter and Accelerating Women founder and CEO Lisen Stromberg—is called "3 Percent Certified." The program will certify agencies that not only set out to promote equality, but make real changes to their organization along the way.