After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand

Meanwhile, the competing beverage company fell to eighth place

McDonald's, Vodafone, KFC and IKEA rounded out the top five, respectively. Getty Images

Following a brief hiatus, Coca-Cola is back on top.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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