Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market with cheap brands. Harley hit back in 1984 with the introduction of its new V-twin Evolution engine, but it would take the vision of Willie G. Davidson to work the magic that came next. Tapping into the rich heritage of the company his grandfather had co-founded, Davidson designed a new model that brought back the classic look of Harleys from the 1950s.
By 1986, the model was ready.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in