Aflac's Charney Explains Why the Duck Went Digital

Late last year insurer Aflac put its marketing account into review, seeking a more integrated direction after working for 10 years with the Kaplan Thaler Group, which created the brand’s iconic duck. In November 2008, Aflac hired Jeff Charney, who had previously worked at home shopping channel QVC and was the founder of Santa Monica, Calif.-based

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