AFG to Tout Mambo

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Avrett Free Ginsberg, to reach mainstream consumers, uses a popular Latin dance form in its launch campaign for Mambo, a new Liz Claiborne fragrance for men and women.

The TV and print campaign, budgeted at $20 million, is slated to break nationally in mid-August with a spot that will run on network and cable, in 30- and 60-second lengths.

The commercial, created in Spanish and English versions, features a man and woman dancing the Mambo as a yellow liquid moves in rhythm to the beat.

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