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Every corner of the travel industry—and every part of the globe, by extension—is finding creative ways to harness tech and lure a new crop of travelers who are more enthusiastic about exploration than any generation before.
It's a time of great opportunity and great risk, as hotels reinvent themselves to compete with Airbnb, travel bloggers gain massive influence, and cities suss out whether emerging platforms like Snapchat are worth their time (and marketing budgets).
Today, Adweek launches our Travel Marketing Report, an extensive look at the latest trends in the industry.
Here are a few of the stories you'll find:
- Staff writer Christine Birkner takes a look at whether Airbnb is impacting hotel chains' bottom lines. (The answer might surprise you.) Her