Brand Marketing

Adweek's Travel Marketing Report: Exploring the Trends Reshaping the Tourism Industry

Creatively connecting with a new generation

By Stephanie Paterik & Jameson Fleming

July 4, 2016

Every corner of the travel industry—and every part of the globe, by extension—is finding creative ways to harness tech and lure a new crop of travelers who are more enthusiastic about exploration than any generation before.

Stephanie Paterik

Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.

Jameson Fleming

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