Adweek Together: The Future of Social Media for Social Good

Luvvie Ajayi Jones on the impact of #SharetheMicNow

ko im and luvvie ajayi jones
Headshot of Ko Im

If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently gave Black women access to their Instagram accounts. For instance, Endeavor CMO Bozoma St. John took over Kourtney Kardashian’s feed.

Influencer, activist and author Luvvie Ajayi Jones helped start this idea to amplify voices of Black women, and on this episode of Adweek Together, we talk to her about how social media can help the fight for social justice and build a network among women.

Adweek Together is a weekly discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. Today’s episode is brought to you by the Institute for Brand Marketing, a first-of-its-kind professional development program specifically designed for marketing and advertising professionals, created in collaboration with IBM Watson Advertising and Adweek. For inquiries and feedback, email us at

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.