Adweek Together: The Future of Social Media for Social Good

If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently gave Black women access to their Instagram accounts. For instance, Endeavor CMO Bozoma St. John took over Kourtney Kardashian’s feed.

Influencer, activist and author Luvvie Ajayi Jones helped start this idea to amplify voices of Black women, and on this episode of Adweek Together, we talk to her about how social media can help the fight for social justice and build a network among women.

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When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change. Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women. This is why we created #ShareTheMicNow. TOMORROW, Black women will speak from the Instagram accounts of white women. The intention of this campaign is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.

A post shared by Luvvie Ajayi Jones (@luvvie) on Jun 9, 2020 at 12:07pm PDT

Adweek Together is a weekly discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. Today’s episode is brought to you by the Institute for Brand Marketing, a first-of-its-kind professional development program specifically designed for marketing and advertising professionals, created in collaboration with IBM Watson Advertising and Adweek. For inquiries and feedback, email us at adweektogether@adweek.com.

Ko Im

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.