Essence’s Survey on Black Women and Covid-19 Is a ‘Vital’ Resource

It's the first major look at the impact of the pandemic on black American women

essence magazine covers
For the 50th anniversary of Essence, the magazine is hosting virtual events largely focused on supporting the community through the pandemic. Essence

Key insight:

The 50th anniversary of Essence was supposed to be a party. The groundbreaking black women’s lifestyle magazine’s annual Essence Festival in New Orleans is already the largest African-American cultural and music event in the U.S., so it’s easy to imagine how lavish this summer’s fest would have been. But given ongoing social distancing measures, the event has gone online and will be livestreamed over the Fourth of July weekend.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}