Adweek Together: How Talent Agencies Are Keeping Clients Engaged and People Entertained

Pivoting to an all-digital approach

We’ve all had to pivot in one way or another to get our jobs done during the pandemic. Singers, actors, musicians and other pop culture personalities, too, have had reimagine how they entertain and engage.

FYI Brand Communications is a brand strategy firm that specializes in working with high profile clients. How has the talent agency shifted its roadmap, and what are some of its celebrity clients doing to entertain while giving back? Tammy Brook, founder and CEO of FYI, joins Adweek video producer Nick Gardner for insights and tips.

Adweek Together is a daily live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.