Adweek Podcast: The 2024 'Not-Yet-Trending' Trend Report by Pinterest

The inspiration-powered platform shares its annual report comprised of its first-party data

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predicts report is a blend of art and science that analyzes the billions of searches made on the platform and gives brands a head start on the hottest trends across a wide range of categories like fashion, home, travel and more. Pollack also shares the trends that were brought to life in the first-ever Pinterest Predicts Shop, an immersive pop-up shop in New York.

Video: Malinda DiPasquale

Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East & Africa 
  • North America 

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.