Adweek Daily Brief: Adidas Says Golf Is a Real Sport

Our new take on '24 Hours in Advertising'

With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with Wimbledon this year, using biometric cuffs to bring the tennis experience to those who can't make it to the matches. 

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