Adweek Daily Brief: Adidas Says Golf Is a Real Sport

Our new take on '24 Hours in Advertising'

With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with Wimbledon this year, using biometric cuffs to bring the tennis experience to those who can't make it to the matches. 

New on Adweek:

Jaguar shares the Wimbledon experience

Jaguar designed the Feel Wimbledon campaign, which gives some spectators biometric cuffs to wear. The cuffs measure heart rate and audio to capture what the crowd's mood and energy for those who cannot attend.  

Nike's fastest ad ever

A new ultra-fast ad from Nike stars 13 big athletes including Wayne Rooney and Kobe Bryant. It also encourages Nike runners to run their fastest mile ever by Aug. 30.

Adidas Golf wants to be taken seriously

With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to people that golf is a real sport and its players are real athletes. 

Brands celebrate U.S. Women's World Cup team

As the U.S. Women's soccer team enters into the World Cup final, brands from Downy to Coke tweeted out their support and encouragement. 

A slightly updated logo for Facebook

Facebook made a very small adjustment to its logo this week, changing the logo font to make it look more modern.  

Around the Web:

Facebook plans to share ad revenue with video creators

Billions of videos are watched on Facebook every day, and now Facebook wants to share its ad revenue from videos with the video creators. (The Wall Street Journal) 

Find the right music streaming service for you

Now that Apple Music has made its debut, users may wonder which music streaming service is right for them. Here's a look at what the different services offer. (The New York Times) 

Facebook and Campbell Soup track responses to mobile ads

Companies from Facebook to Campbell Soup and Yahoo want to use neuroscience to understand how consumers respond to and engage with ads on mobile. (Bloomberg)

WPP looks to appoint exec in Cuba

WPP announced it plans to hire an executive to work in Cuba. Executives said this would make it the first international communications company to set up shop in Cuba. (Reuters) 

Trouble ahead for major airlines

The Justice Department launched an investigation into a number of major airlines, which it says allegedly worked together to bump up airfares and limit the number of available seats. (AP) 

Industry Shake-ups:

Travelocity looks for a new agency

McKinney, the agency behind Travelocity's Roaming Gnome, split with the company. Travelocity launched a creative review. (Adweek)