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W. Pendleton Tudor, one of the three executives who founded Adweek in 1979, died Tuesday in Montecito, Calif. His children Beth and Doug were with him. Tudor was 89 years old.
A nationally recognized marketing and publishing executive, Tudor was born on March 5, 1930, and despite his courtly name, most everyone just called him Pen. A gifted salesman, Tudor came up through Time Inc. before launching Adweek under the aegis of A/S/M Communications, a company he founded with fellow publishing veterans Kenneth Fadner, who today runs MediaPost, and Jack
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