Adweek Co-Founder W. Pendleton Tudor Dies at 89

He was among the first to flag the 'Americanization of Madison Avenue'

Pen Tudor (r.) with Adweek co-founders Jack Thomas (l.) and Kenneth Fadner in 1990 Courtesy of Mark G. Thomas

W. Pendleton Tudor, one of the three executives who founded Adweek in 1979, died Tuesday in Montecito, Calif. His children Beth and Doug were with him. Tudor was 89 years old.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.