Advocates Target Online Ads

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WASHINGTON As marketers continue to debate new self-regulatory guidelines for ads directed at kids, advocacy groups are pushing lawmakers and regulators to curb interactive efforts that they claim irresponsibly push junk food at a time when childhood obesity rates are soaring.

Although there are no immediate plans in Washington to ban ads based on their content, proposals abound to limit advertisers’ use of interactive media—especially the emerging possibility that children watching regulated broadcast digital TV will be able, with a click of the remote, to be transported to rules-free Internet selling sites.

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