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Procter & Gamble, one of the world’s largest advertisers, is continuing its mission to be “a force for good” with a new docuseries in partnership with National Geographic and Global Citizen to highlight some of the most pressing issues facing the world.
The six-episode series, called Activate, takes on a range of humanitarian and environmental crises spotlighted by celebrities as well as activists, and begins airing on Thursday on the National Geographic channel.
Most, if not all, of the brands under P&G’s wide-reaching umbrella are aligned with a cause, making it a central focus of their marketing.
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