Advertising Women’s Group Names Names

NEW YORK — A gold-lion-winning Brandt commercial from CLM/BBDO in Issy les Moulineaux, France, and a Today’s Man spot from Sillery Mayer & Partners, Stamford, Conn, tied for the Grand Ugly distinction at the fifth Good, Bad and Ugly Awards held here today. The annual event, held at a luncheon today sponsored by The Advertising Women of New York (AWNY), recognizes the best and worst depictions of women in advertising.

In the Brandt spot a woman destroys her washing machine with her son’s skateboard, then pretends she has tripped. She allows her husband to scream at their son for leaving his skateboard out as the super explains, “She wants a Brandt.”

In the Today’s Man spot, an Italian woman in red underclothes tells her husband provocatively that Today’s Man is “how you say, huge, just like you.”

The Grand Good in both television and print went to MasterCard, the first time an advertiser has been honored in both mediums, for work created by McCann-Erickson, New York. The commercial lists things to help a little girl to grow up to be a wild success. As she dumps cereal on herself, it concludes, “Remembering to take things one day at a time: priceless.”

The print, which discusses having “the talk,” shows a young girl alongside the copy, “Finally getting up the courage to do the face-to-face: priceless.”

The Grand Ugly in print went to an NBC ad touting its summer season with a bikini-clad babe and the headline “Hot, Young & Desirable.”

AWNY also awarded “They Get It” honors to Kotex and Ogilvy & Mather, Chicago, for its “Red Dot” campaign and to CosmoGirl magazine.

The event, originally scheduled for September last year at the pool hall Pressure, was rescheduled after the attacks. It was also relocated to the Roosevelt Hotel after the judges bestowed three Bad awards to suggestive ads showing scantily clad women for Pressure and its parent, Bowlmor Lanes.