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The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone.
Sequential messaging is digital advertising’s next act, and software, device and ad tech firms are scrambling to build the infrastructure to make it happen. The concept is simple enough, but execution requires powerful technology and perfect coordination.
Given how seamlessly consumers move from one device to another, so too must the ads.
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