Adidas Tweeted 25 Pairs of Bare Breasts to Launch a Campaign for Inclusive Sports Bras

The brand's reengineered product line was designed by an all-female team

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The topic of breast health and its correlating imagery remain fairly taboo—and in some cases, outright banned—within marketing and media.

However, sportswear giant Adidas is boldly tackling the issue with a campaign for its reengineered line of sports bras—starting with a tweet that unapologetically shows the wide range of shapes and sizes found in breasts.

Instead of just showing the 43 new styles found in its sports bra collection, Adidas tweeted a composite image showing 25 pairs of bare breasts.



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