Adidas Tweeted 25 Pairs of Bare Breasts to Launch a Campaign for Inclusive Sports Bras

The brand's reengineered product line was designed by an all-female team

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The topic of breast health and its correlating imagery remain fairly taboo—and in some cases, outright banned—within marketing and media.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in