Adidas Teams Up With NBA Star Trae Young to Show Kids That 'Impossible Is Nothing'

The brand collaborated with the Atlanta Hawks player to launch a sneaker line while inspiring the next generation

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When you’re facing off against seemingly insurmountable odds, finding the inspiration to keep going can be one of the biggest challenges. When a star NBA player gives a nod to the next generation, that can mean a lot to up-and-coming hoopers all over the world.

Atlanta Hawks star Trae Young is known for unconventional moves both on the court and off, and he’s bringing that energy to a new team-up with Adidas. Launched ahead of the NBA season opener on Oct.

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